1LIVE is one of the most popular radio stations in NRW Germany, especially among younger target groups. Simply because 1LIVE doesn't just broadcast its radio station, but actively accompanies and shapes life in the broadcasting area - or sector, as 1LIVE calls it.

The task: to remind people in the broadcasting area of exactly that - with a multimedia campaign that has to be a commitment. To life, to people and, of course, to what 1LIVE is all about. Their love for a distinctive lifestyle of young people in a unique region: The Sektor.