Panasonic
The dumbbell packaging design for heavy sound headphones.
Panasonic is one of the most important innovators in electronic products worldwide and manufactures headphones of the highest quality. While the main competitors try to win market share by fancy looks and designs or boosting bass-frequencies only, Panasonic focuses on the power of a worked-out, balanced and dynamic sound.
Thus, we created a packaging that visualises the headphones’ Heavy Sound by showing their dumbbell-shaped powerful outline.
